Creating Your Visual "Style" Since 2000
"A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or word mark)"
Your logo is the image/brand embodying your organization and is meant to represent your brands or corporate identities and foster immediate customer recognition.
With a logo, you can use a symbol and/or font style and/or colour to convey information about your business that can be easily remembered by prospects and existing customers. It empowers your business to communicate using both visual (symbol or a graphic style) and auditory (your business name) cues, which makes it more memorable. A logo is an important part of your company’s brand, which embodies how your customers both think and feel about you.